In this post I will explore and define Technical Codes and Symbolic Conventions and their use within music videos. Both technical codes and symbolic conventions allow the audience to become familiar with a particular genre of music videos, provides a reliable structure of music videos. Camerawork The use of the camera within music videos, and any moving image, has a significant impact on how meaning is conveyed. The angle, distance and movement of camera shots plays a vital part within production of music videos. In terms of movement, the camera may follow characters in a narrative video, or in a dance sequence video the camera may follow the movement of the dancers. Close ups are a technical code frequently used in music videos, to create a sense of intimacy between viewer and artist.This is predominantly used in line with the artist lip-synching, and camerawork is often used to create a flattering depiction of the artist lip-synching the song. Editing The most common editing ...
What have you learnt from your audience feedback? We held a media showcase evening at our sixth form college to showcase our hard work in both the music video and anxillary tasks, but to also ask some important questions and recieve some feedback on the piece. We filmed responses to our questions, edited and compiled them into one video which we then uploaded to Youtube on the same channel as all of our content is uploaded; the music video itself, the draft edits and this feedback short.
Filming Log - Day Two Location - Cardiff Centre Date - 15 || November || 2017 We used the oppertunity to film in Winter Wonderland in Cardiff Centre. We wanted to incorpporate the fairy lights and colourful lighting, to reference the LGBT themes present in our music video. We wanted to create a contrast in colour between when Hannah is in shots with Josh or by herself, and when she is with my character. We continued using two shots to focus on the close relationship between Hannah and Jade. To partner with this, the choice of clothing Hannah wore in these shots are considerably more colourful than when she is in shots with Josh, and more colourful than they were in the shots we had previously filmed. This shift is symbolic of a change in feeling, self-realisation and development of character. A common feature used in music videos, particularly ones centered around relationships, use point of view shots, and we incorporated a shot from Hannah's point o...
You need to justify your choices for the cast as well and breaking down their characters giving a brief overview.
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