Questionnaire

In this post I analyse and discuss the results of a survey carried out to obtain information on what to include in our music video.

The questions I asked were as follows:
1. On what platform do you watch music videos?
2. How old are you?
3. What music video genre do you prefer?
4. How often do you watch music videos?
5. What is your preferred genre of music?
6. What is your gender?
7. Which of the following do you feel is the most important in a music video?
8. Are you more likely to purchase a song or album if the music video is good?

In relation to question 1,  28% of responses voted for mobile devices, 57% voted for TV and 14% voted for PC. For question 2, 71% were between age 16-20, and 28% were between ages 11-15. The answers to question three showed that 57% of voters prefer narrative music videos, 14% preferred performance and 28% preferred concept music videos.We asked voters how often they watched music videos, 57% voted weekly, 28% voted monthly and 14% voted daily. In reference to question 5, 28% of voters prefer rock music, 14% prefer pop music, 14% preferred rap music and 42% preferred alternative music. So that we could get an idea on our audience profile, we asked the gender of voters; 57% were female and 42% were male. We then asked which element of a music video the voters felt was the most important; 42% felt that camerawork was the most integral part of a music video, 28% felt that aesthetic/mise-en-scene was the most important part, and 28% felt that                    narrative/concept was the most important. Finally, we asked if voters were more likely to purchase a song/album if the music video is good; to which 71% voted yes, and 28% voted no.

In response to these results, we realise we are tailoring our music video to primarily an audience of females aged 16-20, that a narrative style video is the most popular genre. We realised that we should use a song in the alternative music genre, and focus heavily on camerawork.