Final Product

In this post I have attached our final music video product.

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The Neighbourhood - Sweater Weather Analysis

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In this post I analyse the music video for 'Sweater Weather' by The Neighbourhood In terms of editing, in this music video I was particularly drawn to the titles used. The video opens with a white background with 'The Neighbourhood' written in black text. This sets up the use of colour throughout the video, as many shots are edited to be black and white, possibly to insinuate flashbacks/changes in timeline. Parrallel to this, the title of the song is written in white on a black background.  The majority of transitions used throughout the video are either fade effects; alternatively quick cut editing is used to create a montage of shots. Many shots blur into focus, supporting the surreal, dream-like feel of the video. Shot-reverse-shot is used to show the relationships between characters. Later on in the video, shots are flipped upside down and layered, further emphasising the hypnagognic mood created in the video.   The camerawork used in the video uses an e...
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Questionnaire

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In this post I analyse and discuss the results of a survey carried out to obtain information on what to include in our music video. The questions I asked were as follows: 1. On what platform do you watch music videos? 2. How old are you? 3. What music video genre do you prefer? 4. How often do you watch music videos? 5. What is your preferred genre of music? 6. What is your gender? 7. Which of the following do you feel is the most important in a music video? 8. Are you more likely to purchase a song or album if the music video is good? In relation to question 1,  28% of responses voted for mobile devices, 57% voted for TV and 14% voted for PC. For question 2, 71% were between age 16-20, and 28% were between ages 11-15. The answers to question three showed that 57% of voters prefer narrative music videos, 14% preferred performance and 28% preferred concept music videos.We asked voters how often they watched music videos, 57% voted weekly, 28% voted monthly and 1...
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