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Showing posts from January, 2018

Magazine Advert First Draft

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In this post I show the first draft of my magazine advert, with critical analysis and what I plan to change and develop After researching existing magazine advertisements, I created a drawn draft for my own - I was inspired by the framing of Eminems "Recovery" magazine advertisement; alternatively to most magazine adverts that I have found which feature a close up or mid shot of the artist with the typography lettered across the bottom half of the image, I chose to place the artist in the centre of the shot, walking away from the camera towards the beach - an image taken directly from a screenshot from our music video footage. I chose to put the album title and artist name at the top of the page above the image, with the release date just below the image, along with social media links below that. I also wanted to feature a small image of the album itself in the corner as this is a common convention when it comes to magazine advertisements for albums. In production I plan

Nothing But Thieves

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In this post I researched the band "Nothing But Thieves" who are the artists behind our featured song "Sorry" and looked into some of their exisitng music videos. Nothing But Thieves are an english alternative rock band formed in 2012; they signed to RCA Records in 2014. Their music style has been compared to that of The Neighbourhood, Foals and Civil Twilight.Their self-titled debut album released in October 2015 entered the official UK chart and number 7, peaked at number 3 on itunes and was number 1 on the vinyl album charts. After supporting artists including Muse and Twenty One Pilots, their own UK 2017 tour sold out. Their second studio album "Broken Machine," released in September 2017, reached numer 2 in the official UK chart. Nothing But Thieves have a number of music videos for the following songs: - Amsterdam - Trip Switch - Sorry (Our chosen song) - Particles - I'm not made by design - Excuse me - If I get high - Itch - Ban al

Functionality of Digipak

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I created a Digipak example to highlight how my Digipak design would look on an actual Digipak case. I created this using the warp tool on Abdobe Photoshop onto a blank Digipak template from Google. I also used the crop tool to select individual panels so that I could manipulate them easily. I used the transform tool to resize the images and used the eraser tool to eliminate unwanted areas.

Creating My Digipak

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In this post I discuss how I created my digipak and showcase the final product. This is the final product of the digipak I created in Abdobe photoshop. I imported images that were screenshots from the music video footage aswell as selecting an image from google of blurred lights and the logo and barcode featured on the back of the digipak. I used the elliptical marquee tool to cut a CD shape from one of the screenshotted images from the video itself. I used the horizontal type text tool to create the album cover title and back cover track list, and rotated text for the album spine. I went into image options and made one of my selected images black and white to contrast with the colourful blurred lights in the image opposite, connoting the themes and lighting we used in the video itself. I wanted the light, soft blue from the sky in the image of Hannah on the beach on the front cover present throughout my digipak, so I cropped the image and used it on the back cover and the spines a

Typography And Cover Art

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In this post I explore the typography used on existing album covers. History Alex Steinweiss of Columbia Records is credited with the concept of album covers and cover art, coming about in 1938, replacing the plain covers used previously. Cover art became cultural icons and marketing tools. The following work is by Alex Steinweiss, and his use of bold colours and creative typography is still seen as iconic. The work below is by S. Neil Fujita; the first piece "strange interlude" was created for Lew Davies and his orchestra in 1961; the overlap of bold, large typography and colour is still seen on modern cover art, as it is timeless in its simplicity. "Big, bold and brassy" is an example of mid-century album covers, released in 1960. Both of these covers focus primarly on the typography against a off-white background. The cover art for 1965 jazz album "The Rumproller" was designed by Reid Miles. It features distorted/shaped text, in bold ora

Contingency Plan

In this post I discuss our contingency plan, our reasons for creating one and when we had to use it As with creating any media product, a contingency plan is necessary to consider possible disturbances to our shooting plans. We had to consider factors such as availability of our group, possible weather conditions and being able to travel to our filming locations. Follows is the contingency plan we assembled. Bad Weather Conditions We decided that we would film as many shots as we could when we had decent weather conditions, as our time of production ran into the winter months and the weather wasn't as reliable as we would've liked. This way, if we had a day of filming arranged and unforeseen weather conditions prohibited us from filming outdoor shots, we would still have footage to edit and work with until the weather conditions were better. Availability  It is imperative that Hannah attends all filming sessions as she is present throughout the whole music video. If f

Digipak First Draft

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In this post I show my first draft of my digipak with critical analysis and what I plan to change and develop This is the first draft of my digipak design, hand-drawn and labelled. On the front cover I drew a long shot from behind the protagonist, on the beach, which would be a still from the video itself. At the top of this section I put the album title. On the back of the digipak, I put the artist name and a track list with a background that would be a still of the sky from a shot from our music video footage. On the other panels I designed shots of rocks at a beach, where the conclusion to the music video is filmed, and a still from the video, where Hannah is sitting on the edge of her bed looking distressed. The actual CD has an image of blurry lights against a white background, and the artist and album name are along the spine of the digipak.

Analysis Of Lyrics

In this post I will analyse the lyrics of our new chosen song You might kill me with desire                         Wind me tighter than a wire     --------------------------->    The first verse is connotes intense emotions and                                                                                                        insinuates a romantic relationship, and the metaphor                                                                                                  used in the last line offers opportunity for interesting                                                                                                  editing and imagery.                  It's something that you do to me I run away like mercury And I know you think it's rough When you're try'na patch us up     ---------------->   The second verse discusses a broken relationship and                                                                                  

Digipack Research

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In this post I research digipacks and their history. Digipack = A registered trademark for a style of optical disc packaging. Digipack cases typically consist of gatefold (book-style) paperboard or card outer binding, with plastic trays (flexitrays) holding the CD. Digipaks were first created by MeadWestvaco, who trademark "Digi-pak," but as the product format became more popular, "Digipak" became a more generic term used in reference to all paper based CD packaging. Digipack style cases gained popularity in the early 2000's, and is considered a modern, stylish alternative to a standard CD jewel case. Well designed CD artwork is combined with print finishing options such as Spot UV, Embossing and Matte Lamination. The most common CD Digipack is a 4 panel digipack, however there are also 6 panel CD Digipacks, and even 8 or 10 panel Digipacks available. The main appeal when it came to the digipak CD packaging format was its aesthetic appeal; they are primarily

Album Advertisement Research

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In this post I research magazine album advertisements ahead of creating my own. A common convention throughout all of these album advertisements is a close up/mid shot of the artist, or in the case of the Kasabian album cover, an illustrated close up. Alternatively, the advert for Eminem's album "Recovery," he is walking away from the shot, and is framed to the left. Consistently we see the artists name featured at the top of the page with the album name underneath. Often, we also see that hit singles are included on the album, and possibly websites or social media contacts may be included, typically at the bottom of the page. When it comes to creating my own magazine advert, I was inspired by the "Recovery" advert, and wanted to use a long shot rather than a close up. I was also inspired by the arrangment of the typography in Florence and the Machine, and the colour scheme of Lana Del Rey's "Born To Die". Below, I have found an analysis of so

Changes to Software

This is a short post explaining why we changed the editing software that we would use to edit our media product In AS Media Studies through to the first half of A2,   we used Microsoft Premiere editing software to edit our media products; they were used last year to edit our thriller openers and we used them in our first edit of our music videos this year. However, due to complications with regulations at the venue we were using to edit, and the quality of the editing we could achieve using Premiere software, we switched over to using iMovie via Jasmine's laptop. There were many benefits as a result of this decision; the editing process was much more time efficient as we didn't have to travel to a particular venue to edit, and during any free periods any member of our group could hop onto the laptop and do some editing. It also meant we could edit outside of school hours and off site. iMovie was also significanlty easier to use and as a group we were more familiar with the

Changing Our Song

In this post I explain and justify our decision to change our featured song In the process of filming and building a narrative for our music video, it became clear that some of our dieas weren't feasible due to certain circumstances; availability, locations and special effects. The song we had originally chosen (W.D.Y.W.F.M By The Neighbourhood) proposed many issues we hadn't orginally considered. The tempo and rhythm of the song requires certain shots and effects that we don't have the means to complete. Altogether it just became clear that our footage and the original song didn't sit well together. The visual and sound didn't belong together and as a group we weren't satisfied with our first edit. While we realised we needed to change our direction, as a group we were really inspired by conventions used in alternative music videos, so we looked into choosing another song in the alternative genre. We chose "Sorry" by Nothing By Thieves. Similarly to

First Edit Attempt

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In this post I have embedded our first draft edits that we created whilst getting the hang of the editing software and getting a better idea of the shots we wanted to use. We created a short selection of shots to begin with just to get an idea of how long we wanted shots to be and then created a full-length first draft edit including sound.

Cast List

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In this post I detail our cast list Hannah Martin - As Herself Jade Dibble - Hannah's Best Friend Josh East - Hannah's Boyfriend Jasmine Greene and Caitlin Elward - Hannah and Jade's Friends

Filming Day Four

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Filming Log - Day Four Locations - Hannah's House Llanharan Date - 18th || January || 2018  In this filming session, we needed to film in the location of Hannah's house, as we wanted to film shots of Hannah seeming distressed and confused. We got a shot of Hannah drinking alcohol sat on her bed alone, looking melancholy and upset. We were inspired by some of the mirror shots we observed in our research and analysis of the "Miss Jackson" music video by Panic! At The Disco, and wanted to recreate that in our video to symbolise self-conflict and despair, however, during filming the mirror we were using got broken, so we had to come together as a group and discuss what to do from there. After playing around with camerawork, we decided that the broken mirror may actually play well into the narrative and be symbolic of the protagonists broken character, and possibly suggest narrative enigmas that the mirror got broken possibly in the context of the unhappy relation